Now investing in digital gold is easier. Be a part of the digital gold ecosystem and exchange your gold fraction with genuine gold partners worldwide.
About the Product
Safegold is India's leading product in the digital gold space. It's a digital platform that allows its customer to invest and exchange gold through its app and partner networks with the tap of a button.
Problem
Major Challenges
- Redesigning web app from scratch considering millions of users on its problem
- Implementing futuristic design with easy to use navigation for users and partner vendors.
The application has been designed and developed in a way that helps its users to invest and exchange in gold digitally. It also provides a portal for partnering networks. This platform provides its customers 100% security when it comes to privacy.
Plan of action
where purchasing gold is easier
For UX design, we started with brainstorming and mind mapping techniques & for UI design keeping in mind the brand guidelines provided a unique digital experience. We built a prototype based on all the aesthetic design of all visual elements.
Research
- User Research
- Market Research
- Mind Mapping
UX Design
- Task flow
- User flow
- Wireframing
UI Design
- Design System
- Graphic Design
- Visual Design
- Prototyping
Information architecture
user flow map
Art direction
Sarabun
Result
- Onboarded over 14 million users on its platform
- Processes millions of transactions every year
- Over $5mn funding
- One of the top digital gold platform in India
