Earn rewards and incentives by paying off your debt.Debbie is the "first habit shifting rewards platform" that helps you regain financial stability and put an end to your debt journey.

Debbie website link


What is Debbie?

Debbie is an app that helps its customer in paying off their debt by introducing flexible ways of debt repayment. It guides, motivates and rewards its users for paying off their debt. This application was designed with an idea to help its users achieve financial freedom.

Debbie Scroll


Debbie Product


Major Challenge/Problems encountered -

  • Designing flows for a completely new fintech concept from scratch.
Debbie Problem in Developement

Almost everyone suffers from debt in their day to day lives. We designed this app to help people pay off their debt and at the same time keep a track of their financial record. We Outlined a user flow that could represent a unique fintech concept from initial stages.

Debbie is designed to help its users visualize the debt payment progress in the best possible way and earn rewards for paying off their debts.



For UX, design we started with brainstorming and mind mapping techniques & for UI design keeping in mind the brand guidelines provided a unique digital experience. We built a prototype based on all aesthetic design of all visual elements.

  • 2 Weeks

  • 6 Weeks

  • 4 Weeks

Debbie timeline


  1. User Research
  2. Market Research
  3. Mind Mapping

UX Design

  1. Task Flow
  2. User Flow
  3. Wireframing

UI Design

  1. Design System
  2. Graphic Design
  3. Visual Design
  4. Prototyping







Debbie Colour Schema


  • Secured Pre-Seed Funding of $1M+
  • Onboarded over 50K users within a few week of launch
  • Counted as one of the leading debt repayment startups in India

Countless users get stuck when keeping track of every dollar they need to pay. Most of the debt-paying crowd use multiple applications but still lag in keeping track of their loan details. Here's the good news: You don't have to use multiple apps to track your loan details. With Debbie, you can get the entire credit card report at your fingertips. From the installment amount until the payment deadline, you can view everything on this application's interactive dashboard.

Tired of paying late fees?

Well, Debbie has got your back!

Even if you are running behind on your debt payment schedule, this app can help you take control of the situation. All you need to do is set up and schedule your payment timelines. That's it! You did it - With one click, you waived all your late fees and scheduled your payment.

Online transaction-related frauds are a common scenario these days. The user's privacy has become a critical factor, which is why Debbie intends to cross-check user details at every single step. So, no matter how big your monetary transaction is, you can be rest assured that the online payment pathway and your account details are stored safely.

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